DAZN Italy
25% participation rate with 18× engagement uplift
The Challenge
DAZN Italy wanted to deepen viewer engagement during live football broadcasts and create new monetisation opportunities through sports betting content — without disrupting the core viewing experience. They needed tools that would feel native to the broadcast, enhance rather than detract from live viewing, and comply with Italian gambling regulations.
The Solution
FairPlay embedded its predictive AI tools — Player Effect, Injury Impact, and Value Bets — directly into DAZN's match coverage. These tools provided viewers with real-time analytical insights that naturally complemented the broadcast. Fans could see how individual player performances were shifting match probabilities, understand the impact of injuries on outcomes, and explore AI-identified value bets — all without leaving the DAZN platform.
Results
Key Details
"The predictive tools transformed how our viewers experience live football. It's not about betting — it's about deeper engagement with the sport they love."
DAZN Italy
Product Team
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