Sky Sports

10M+ monthly impressions through embedded odds widgets

The Challenge

Sky Sports needed to enhance their digital sports coverage with real-time betting data — providing fans with odds comparison alongside match coverage while maintaining the premium Sky brand experience. Any integration had to meet Sky's exacting brand standards and comply fully with UK gambling regulations, including responsible gambling requirements.

The Solution

FairPlay deployed zero-code live odds widgets across Sky Sports' digital platforms. The widgets were fully customised to match Sky's brand guidelines and integrated seamlessly with their existing content management workflow. Connect Components were deployed via GTM with no engineering burden, and FairPlay's Compliance-by-Design engine handled all UK regulatory requirements automatically.