The Jockey Club

Bespoke racing integration for Britain's premier racing brand

The Challenge

The Jockey Club — custodian of British horseracing including Cheltenham, Aintree, and Epsom — wanted to enhance their digital experience with racing-specific betting intelligence that matched the prestige of their brand. Standard sports betting widgets wouldn't suffice; they needed a bespoke solution built around the unique structure of horseracing — individual races, runner cards, non-runner management, and race-day specific data.

The Solution

FairPlay built a bespoke racing integration featuring real-time odds comparison, race-specific analytics, and operator integration — all managed end-to-end by the FairPlay team with dedicated account support. The solution was designed around the horseracing calendar, with special event coverage for Cheltenham Festival, Grand National at Aintree, and the Epsom Derby. Every element was crafted to reflect The Jockey Club's heritage and premium positioning.