Brands and agencies access premium, brand-safe sports media inventory through FairPlay's managed advertising network. FairPlay's environments feature analytical sports content — match statistics, AI predictions, odds comparison — reaching high-disposable-income male demographics aged 25-45 in research moments, with 100% white-market placements and full adjacency controls across 100M+ monthly unique users.
Reach sports fans in their sharpest moment
Premium, brand-safe sports environments with high-intent, high-disposable-income audiences — all within analytical, cerebral content contexts.
Download the Brand-Safety PackThe Challenge
Brand safety concerns in betting-adjacent environments — risk of appearing alongside inappropriate content.
Limited premium inventory in sports contexts — quality placements are scarce and competitive.
Difficulty reaching engaged male demographics at scale outside social — fragmented attention across platforms.
Programmatic waste on low-intent impressions — budgets burning on passive scrollers.
How FairPlay Solves It
Brand-Safe Environments
Managed network where brands appear next to professional stats and AI insights — analytical, cerebral content, not predatory betting CTAs.
White-Market Placements
100% white-market placements with full adjacency controls and whitelists. Complete transparency and brand protection.
High-Intent Demographics
Target high-disposable-income demographics (25-45, predominantly male) in 'research moments' — when they're most engaged and receptive.
Contextual Targeting
Contextual targeting based on sport, event, and content type. Reach the right audience at the right moment with precision.
How It Works
Integrate
Deploy our technology with a single tag or API call. We handle the heavy lifting.
Monetise
Revenue share model kicks in from day one. Access 200+ operators via Confido Network.
Scale
We manage compliance, optimisation, and expansion across 60+ regulated markets.
Premium managed placements across the FairPlay network
Brands access managed placements across oddschecker, WhoScored, and FairPlay's partner properties — reaching 100M+ monthly uniques in premium sports media environments.
Frequently Asked Questions
Within FairPlay's managed network, yes. Our environments feature analytical content — match stats, AI predictions, odds comparison — not predatory betting CTAs. We provide full whitelists and adjacency controls.
Primarily 25-45 male, high disposable income, highly engaged with sports. Our network reaches 100M+ monthly uniques across premium sports media environments.
Display, native content integration, sponsorship, and custom contextual placements. All managed by our in-house team with full transparency.
Our placements are curated, brand-safe, and contextually relevant. Users are in active research moments — comparing odds, reading stats — not passively scrolling. This translates to significantly higher engagement and recall.
Ready to reach sports fans at their sharpest?
Download our brand-safety pack and see the opportunity.
Download the Brand-Safety Pack