Compliance-by-Design. Not an afterthought.
Our technology-first approach to responsible gambling and regulatory compliance enables partners to operate confidently across 60+ regulated markets.
Our Approach
Compliance is embedded into our technology platform, not bolted on. Every widget, data feed, and AI prediction passes through our automated compliance engine before reaching users.
What We Cover
Age-Gating
Automated age verification and restriction across all touchpoints.
Geo-Fencing
Real-time location-based access controls for market-specific regulations.
Claims Hygiene
Automated review of promotional claims and bonus advertising compliance.
Self-Exclusion Integration
Integration with national and operator self-exclusion schemes.
Regulatory Reporting
Automated reporting for market-specific regulatory requirements.
Markets
We operate across 60+ regulated markets including the UK (UKGC), US (state-by-state), EU (Malta, Italy, Spain), and Australia. Our compliance engine adapts automatically to market-specific requirements.
RAiG — Responsible Affiliates in Gambling
FairPlay co-founded the Responsible Affiliates in Gambling (RAiG) initiative, setting industry standards for responsible affiliate marketing. RAiG establishes best practices for transparency, responsible content, and consumer protection across the affiliate ecosystem.
For Partners
Our compliance infrastructure means you don't need to become a regulatory expert. We manage the complexity — age-gating, geo-fencing, claims hygiene, and market-specific requirements — so you can focus on content and audience.
Questions about compliance?
Our team can walk you through how we handle regulatory complexity in your market.
Contact Us