Frequently Asked Questions

FairPlay Sports Media (formerly Oddschecker Global Media) is a global, technology-driven sports media network and BetTech infrastructure provider. Backed by Bruin Capital, we own and operate oddschecker.com, WhoScored.com, Quarter4, Confido Network, and SuperScommesse. We provide the real-time odds data, AI predictions, and managed commercial infrastructure that enables publishers, broadcasters, and operators to monetise sports betting audiences.

FairPlay Sports Media is backed by Bruin Capital.

FairPlay Sports Media is the new name for Oddschecker Global Media. The company rebranded in 2024 to better reflect its expanded portfolio of brands and BetTech capabilities beyond the oddschecker brand.

FairPlay's brand portfolio includes oddschecker (UK odds comparison), WhoScored (football ratings and stats), Quarter4 (AI predictions), Confido Network (affiliate marketplace), SuperScommesse (Italian betting intelligence), and CasinoSmash.

BetTech is the technology infrastructure layer that sits between sports media publishers and betting operators. It includes real-time odds data APIs, embeddable display widgets, predictive AI tools, and managed commercial services. FairPlay is a leader in the BetTech space.

FairPlay's platform aggregates real-time odds from 200+ operators, normalises the data, and delivers it via API or zero-code widgets that publishers embed in their content. Our AI layer (powered by Quarter4) generates predictions and engagement tools. Our commercial layer (powered by Confido Network) manages operator relationships.

We cover 40+ sports including football, basketball, tennis, horse racing, NFL, NBA, MLB, NHL, cricket, rugby, and many more.

We aggregate real-time odds from 200+ operators globally.

Most publishers go live within 2-4 weeks using our zero-code Connect Components (deployed via GTM tag). Full API integrations typically take 4-8 weeks.

Revenue share with no upfront fees. We only earn when you earn. We also offer CPM, CPA, fixed fee, and hybrid models depending on your goals.

No. Our managed service operates on a revenue share basis with zero upfront investment. We invest in your success.

We operate across 60+ regulated markets with built-in compliance covering age-gating, geo-fencing, and claims hygiene. Our Compliance-by-Design engine handles regulatory complexity automatically.