La Gazzetta dello Sport
From $1M to $5.5M: Transforming Italy's sports publisher
The Challenge
La Gazzetta dello Sport — Italy's leading sports newspaper — needed to unlock the sports betting monetisation opportunity for their massive digital audience without building internal betting expertise. As Italy's most trusted sports publication, any betting integration had to maintain editorial credibility while complying with Italy's complex gambling advertising regulations.
The Solution
FairPlay deployed a fully managed sports betting hub under La Gazzetta's brand, incorporating real-time odds, predictive content, and commercial operator management. The managed service model meant La Gazzetta could launch without any internal technology investment. FairPlay handled all operator relationships, compliance with Italian AAMS regulations, and ongoing performance optimisation. The success directly led to expansion into the Spanish market through a partnership with MARCA.
Results
Key Details
"FairPlay allowed us to monetise our sports audience without compromising the editorial integrity that our readers trust. The results speak for themselves."
La Gazzetta dello Sport
Digital Team
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