Fox Sports

$1M → $5.5M in annual betting revenue

The Challenge

Fox Sports had a massive sports audience but limited infrastructure to monetise the growing US sports betting market. Building an in-house betting technology stack would require significant engineering investment and regulatory expertise that wasn't core to their business. They needed a partner who could deploy immediately, handle compliance across rapidly evolving US state regulations, and deliver results on a risk-free commercial model.

The Solution

FairPlay deployed its fully managed BetTech service — real-time odds widgets, predictive AI tools, and commercial operator management — all integrated into Fox Sports' digital properties. The revenue share model meant zero upfront investment, with FairPlay handling all technology, compliance, and operator relationships. The system went live within weeks and scaled across Fox Sports' entire digital footprint, delivering odds comparison, bet builders, and AI-powered predictions under the Fox Sports brand.