Betting operators reduce cost-per-acquisition and improve player lifetime value by accessing research-intent sports audiences through FairPlay's managed media network. Unlike programmatic or social channels, FairPlay's 100M+ monthly uniques are educated bettors in active comparison moments — 42% bet daily — delivering quality-adjusted acquisition at scale across 60+ regulated markets.
High-LTV players. Not bonus hunters.
Access 100M+ monthly uniques across research-intent sports audiences. Reduce CPA, protect margins, and acquire players who stick.
Co-Design a 90-Day PilotThe Challenge
Rising CPA from programmatic and social channels — acquisition costs outpacing player revenue.
Industry tax hikes squeezing margins on every acquisition — profitability under pressure.
Bonus hunter acquisition destroying lifetime value — high churn, low retention.
Insufficient scale in quality, high-intent channels — volume without value.
How FairPlay Solves It
Research-Intent Audiences
Access 'educated bettors' in research moments — 42% bet daily. These users are comparing odds, analysing stats, and making informed decisions.
Quality-Adjusted Acquisition
High-frequency players with proven LTV. Our audience isn't clicking for bonuses — they're researching to place informed bets.
Flexible Commercial Models
CPM, CPA, revenue share, sponsorship — or hybrid combinations tailored to your goals and margin requirements.
Nielsen-Verified Intent
Nielsen-verified intent signals across the FairPlay network ensure you're reaching genuine, high-value audiences at scale.
How It Works
Integrate
Deploy our technology with a single tag or API call. We handle the heavy lifting.
Monetise
Revenue share model kicks in from day one. Access 200+ operators via Confido Network.
Scale
We manage compliance, optimisation, and expansion across 60+ regulated markets.
200+ operator partners trust FairPlay for quality acquisition
Through the Confido Network, FairPlay manages 25,000+ publisher relationships and 500+ operator deals, delivering quality-adjusted acquisition at scale across global markets.
Frequently Asked Questions
Our users are in active research moments — comparing odds, analysing player stats, reading match previews. 42% bet daily. They're informed, engaged, and have significantly higher LTV than users acquired through programmatic or social channels.
CPM, CPA, revenue share, fixed fee, and sponsorship — or hybrid combinations tailored to your goals.
Through our Confido Network, we vet all publisher traffic for compliance, source quality, and betting intent. We monitor player values and optimise towards high-LTV acquisition.
We operate across 60+ regulated markets globally, with particular strength in the UK, US, Italy, Spain, and Australia.
Ready to acquire players who stick?
Let's co-design a 90-day pilot tailored to your markets and goals.
Co-Design a 90-Day Pilot